The Yellow Arrow Story

This Christmas I wanted to do something for the many people that have supported Yellow Arrow and help get it off the ground, so my good friend Katie Plumb helped me make cookie boxes for the people that have been there since the beginning (if you want the recipe, just ask). It’s easy for me to get overwhelmed when I think about all the wonderful people I have met over the past year. Many of you have asked how I came up with the name “Yellow Arrow Photography” and my explanation might have been pretty short and sweet. Well, here’s the longer version.

The truth is, a year ago Yellow Arrow Photography wasn’t even on my mind. After the death of my 16 year old sister in law I didn’t know where I would go with photography…or even if I would continue to push my business, Jessica Dawn Photo. It wasn’t until the Spring of 2013 that the vision became clear to me and after consulting with a few people, Yellow Arrow Photography was created.

I worked with a good friend to create the logo. Megan Ward with Red Pearl Designs couldn’t have done a better job with bringing what I had in my head, to life. An arrow with lovebirds above it. When I saw the graphic I was so excited and knew this was completely right. She nailed it!

So, why Yellow? And an arrow? Here is the explanation of the symbols…

The color yellow represents a yellow dress that Mckenzie (my sister-in-law) wore in one of our last photoshoots together.

The arrow represents forward movement and how I will continue to move forward with my photography. No longer will I hold myself back due to self-doubt.

The love birds are in memory of Mckenzie and the sweet relationship I shared with her while she was still here.

So, in a nutshell Yellow Arrow Photography is 100% in honor of my sister in law. Everything about it is for her, and I couldn’t feel more blessed because of the paths I’ve crossed with people I never knew I would meet or touch because of this love I have for taking photographs. Thank you again to all of you that have supported, partnered and encouraged me since I started this journey. I will remember each of you as I continue to blaze forward.